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In a competitive academic landscape, UF Innovate aims to be a beacon of innovation and commercialization, shaping the future by bridging academia with the real world. SCAD Media amplifies this mission. Through our strategic marketing and advertising prowess, we’ve assisted in developing a comprehensive suite of visual and digital assets, tailored to each entity’s audience, that spans from dynamic online content to impactful in-person activations.
From the inception, when tasked to craft a distinctive brand and name for UF’s commercialization and incubation endeavors, our unwavering commitment has been in bolstering UF Innovate’s objectives. Our collective efforts amplify the reach and influence of the University of Florida’s research, ultimately benefiting all stakeholders.
Coupled with our brandstanding creatives, we work with UF Innovate’s strong thought leadership to create thoughtful and strategic campaigns that resonate between the brand and its audience, lending to the credibility and authenticity of their efforts.
Maintaining consistency ensures that the audience can recognize and remember a brand across various platforms and media.
We work closely with UF Innovate’s ecosystem partners on video, event, web, and other projects.
After conducting a thorough discovery process into the community, the national market, and key stakeholders, we pitched and developed the name and brand concepts for UF Innovate.
Once the brand identity was finalized, we consistently integrated it across UF Innovate’s internal and external communications to amplify brand recognition.
A robust and memorable brand does more than distinguish incubators; it fosters a foundation of trust and credibility essential for startups, investors, and industry partners.
Since January 2022, UF Innovate and SCAD Media have been curating “Tech Tuesday” segments for ABC/WCJB TV20. These short-form TV features spotlight the institution’s invaluable contributions to the community.
Our production team has adeptly transformed research highlights into engaging and comprehensible narratives. This collaboration aims not just to inform but to elevate understanding and appreciation for the depth and breadth of UF’s innovation ecosystem.
Work Samples:
UF Innovate | Tech Licensing annually celebrates the pinnacle of innovations emerging from the University of Florida. The hybrid format of the event, blending in-person and online components, presents SCAD Media with a unique challenge. Our mission is to craft an event experience that not only captivates participants but also resonates with and advances the core objectives of the gathering.
By conceptualizing and designing adaptable communications, we allow startups to reach a variety of audiences effectively and provide a solid foundation for each to launch their venture with distinction and compelling value propositions.
Work Sample:
Sara Dagen
Assistant Director, Marketing & Communications
UF Innovate
747 SW 2nd Ave
IMB 32 #381
Gainesville, FL 32601
3844 E Grant Rd
Tucson, AZ 85716
225 W 36th St
New York, NY 10018