Case Study

How SCAD Media Amplified Tech Launch Arizona’s Startup Ecosystem.

SCAD Media serves as Tech Launch Arizona’s (TLA) all-encompassing marketing arm. We provide video production, photography, art direction & design, communications strategy, public relations and social media management, ensuring the entity’s vision aligns with the University’s stringent goals and standards.

Client: Tech Launch Arizona

Length of Contract: 2014 - Ongoing

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Activity & Impact FY2013-2023

2,753

Invention Disclosures

135

Total Startups

615

Total U.S. Patents Issued

2,500

Jobs Supported

$1.6B

Economic Output

Multimedia Production for University Outreach

In an age of digital connectivity, dynamic and engaging video content is a potent medium for conveying Tech Launch Arizona’s story, encapsulating its purpose, and showcasing its efforts. Such visuals offer stakeholders an immersive glimpse into the institution, fostering a deeper connection.

Whether showcasing inventions or covering events, our video productions enhance the combined value of the UArizona/Tech Launch Arizona brand.

We meticulously direct, edit, and produce both short- and long-form videos to align with and communicate the University’s core mission.

Work Samples:

Catapulting Startups to Success with Efficient and Cost-Effective Branding Packages

To further aid Tech Launch Arizona in their mission to introduce startups to the world, we craft cost-effective branding packages that align with their mission, vision, and operational objectives. With fierce competition in the market and entering it for the first time, startups need to stand out from the crowd.

By conceptualizing and designing adaptable communications, we allow startups to reach a variety of audiences effectively and provide a solid foundation for each to launch their venture with distinction and compelling value propositions.

Work Sample:

Capturing the Entity’s Fundamental Principles and Personalities with Consistent Visuals

Graphic design that matches the overall University’s branding is pivotal to Tech Launch Arizona’s communications. Beyond portraying the entity’s values, we collaborate with TLA leadership to align powerful stories that that engage stakeholders and the broader community.

A masterful design not only captivates but also elicits emotions and shapes decisions. SCAD Media takes pride in our modern and prompt delivery of numerous parallel design projects, including TLA’s annual reports, digitally and in print, along with many other projects.

Work Samples:

Mastering Marketing in the Online Era

SCAD Media works with TLA to coordinate social media endeavors using consistent branding, tone of voice, and audience focus. Every post is meticulously planned for optimal impact. We strategically spotlight both newly commercialized inventions and established University patents.

This amplifies TLA’s ties with its diverse partners, ranging from UArizona faculty and researchers to seasoned entrepreneurs and investors. Together, our partnership advances the ecosystem, expanding the bridge from research to real-world use.

“Last night was our annual gala...this was also our ten-year anniversary celebration, and it came off fantastically! Big thanks to our SCAD Media team for their imagination, creativity, and hands-on help in making the whole experience happen.”

Paul Tumarkin
Assistant Director of Marketing & Communications
Tech Launch Arizona, The University of Arizona